Tracy’s Biography

Tracy Ashfield President Ashfield & AssociatesTracy Ashfield is President of Ashfield & Associates, a consulting and training firm that assists credit unions with mortgage lending strategy, development, policies, product design, training and strategic planning. Tracy also works with the NCUA and NASCUS to provide training and education on residential mortgage lending for examiners and regulators.

Since 2001, Tracy’s consulting work has benefited credit unions and their members. She has worked with the largest mortgage-granting credit unions to enhance their programs, and she has helped credit unions new to mortgage lending establish programs. Her recommendations have propelled her clients to become efficient, profitable real estate lenders.

Through customized training programs, Tracy also delivers hands-on, results-driven curriculums to help credit unions find lending opportunities, manage their operations and develop strategies to become their members’ trusted advisor for real estate lending products and services.

Tracy has more than 25 years of experience in Mortgage Banking management. Before forming Ashfield & Associates she held a variety of management positions in the credit union industry. She was the Senior Executive, Mortgage Development at CUNA Mutual; the Senior Vice President of Operations of CUNA Mortgage Corporation, and she also worked with CMG Mortgage Insurance Company.

In addition, Tracy worked as the Executive Vice President for Prime Alliance Solutions, Inc., one of the nation’s largest CUSOs committed to providing a family of solutions to help credit unions excel at real estate lending.

Tracy Ashfield, President
Ashfield & Associates
(608) 231-9767 | tashfield@consultsms.com
“The report that Ashfield & Associates provided was excellent and gave me some great insights into what needs to happen in order for Tower’s real estate program to reach the next level.”
Richard Brake, Senior Vice President Tower Federal Credit Union Laurel, Maryland


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