What We Do

Consulting. Education. Team Building. These are essential tools to improve the credit union member’s lending experience.

Since 2000, Ashfield & Associates has helped credit unions of all sizes realize their full potential as highly efficient lenders delivering superior member service. Equipped with an intimate understanding of the mortgage industry and the unique challenges faced by credit unions, we help credit unions make their real estate lending programs competitive, profitable and customer-focused. Among our services, we provide:

  • Real Estate Lending Compensation Review.
  • Secondary Market Strategy Review.
  • Cross-Selling Strategy Development.
  • Real Estate Lending Strategy Review.
  • Best Practice Identification and Incorporation.
  • Servicing Strategy Assessment.
  • Real Estate Transitional Plan.
  • Speaking at Staff Meetings.
  • Mortgage Lending Process Review.


What We Do Page
“Ashfield & Associates and Tracy Ashfield continue to play an integral part in our overall mortgage planning. Their unique perspective on credit unions and the mortgage business has helped BCU develop capabilities and strategies to take our business to new levels.”
Robert McKay, SVP & COO, Baxter Credit Union, Vernon Hills, Illinois

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